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Start Date
Recorded :
Tue Jul 16 at 07:30 pm EST
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In this class expert datastician Cathie Markow will discuss where big data and the rising trend of health care consumerism can intersect to improve health outcomes and save money in the health care system. Specifically, she will describe the environmental factors - political, financial and social - that are driving consumerism in health care and she will address where big data can be leveraged to provide consumers with better quality pricing and information to create transparency in the market. Finally, she will discuss how big data is offering businesses new ways of engaging consumers.

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Class Details and Calendar
Class Details
  • Recorded :
    Tue Jul 16 at 07:30 pm EST
  • Total :
    1 Session(s)
  • Remaining :
    0 Session(s)
  • Max attendees :
  • Currently Enrolled
Class Schedule
Session Name
Start Date
Using Data to Drive Health Care Consumerism, Improve Health Outcomes and Save Money
90 Minute Session
Tue Jul 16 at 06:00 pm EST
About Creator
Cathie Markow leads Castlight’s efforts to find the best possible clinical quality data and incorporate it into the Castlight solution, making it meaningful and actionable to consumers. Prior to her role at Castlight, Cathie managed the California Regional Collaborative at Pacific Business Group on Health (PBGH), a multi-stakeholder organization focused on provider performance measurement and reporting, where she was involved in a variety of health care quality reporting and improvement activities both within CA and nationally. Cathie holds an M.B.A. from Northeastern University and a B.S in Nursing and B.A. in Sociology from Hartwick College.
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